Our Vision & Mission at Global Research & Development

To become Bangladesh’s most trusted brand for high-quality social and market research.
We aim to set the standard for accuracy, integrity, and cultural understanding—helping organizations see beyond data and truly understand people and markets.

Every meaningful project, every groundbreaking insight, and every piece of transformative data starts with a vision. At the heart of our work lies a simple yet powerful commitment: To be a trusted brand for quality social and market research in Bangladesh’s research industry.

What does this really mean? It means we don’t just want to deliver research reports. We want to become the name that organizations, government bodies, NGOs, and businesses instinctively turn to when they need data they can truly rely on. In an industry where accuracy and credibility matter more than anything, being “trusted” isn’t just a buzzword—it’s a responsibility we embrace every single day.

Bangladesh is growing rapidly, socially and economically. With this growth comes a deeper need to understand people: their opinions, needs, aspirations, and behaviors. Social research helps us see beyond numbers—it reveals the heart of communities, the challenges they face, and the opportunities to create real change. Market research, on the other hand, equips businesses to make smarter decisions, launch better products, and serve their customers more effectively.

Our vision is to bridge both worlds. We see ourselves as the partner who helps clients navigate complex realities, backed by solid evidence and culturally sensitive insights. Whether it’s understanding why a health awareness campaign isn’t reaching rural women or discovering what makes urban consumers loyal to a brand, we aim to set the benchmark for research excellence in Bangladesh.

To maximize client satisfaction through reliable, ethical, and insightful research.
By combining quantitative and qualitative methods, we turn data into meaningful insights that empower businesses, NGOs, and institutions to make informed decisions.

If our vision is our destination, then our mission is the path we walk every day:
To maximize the client’s satisfaction by providing high-quality quantitative and qualitative data collection and analysis services.

We know that no two clients or projects are exactly alike. Some need large-scale national surveys with thousands of respondents; others want in-depth focus groups or expert interviews that dig deep into specific topics. That’s why we’ve built a research process that is both rigorous and flexible, adapting to the unique needs of every assignment.

Quantitative research gives us the big picture—the trends, percentages, and measurable patterns that shape policy and business strategy. Qualitative research, on the other hand, provides the story behind the numbers: the voices, motivations, and lived experiences that bring data to life. We combine both methods to deliver insights that are balanced, accurate, and meaningful.

But quality data isn’t enough on its own. Clients trust us because we go beyond data collection: we listen carefully to what they need, ask the right questions, and present findings in clear, actionable reports. We focus on communication as much as research, making sure every client feels informed, understood, and confident in the results we deliver.

To ensure quality, we invest continuously in our team’s training and in the latest research tools and technology. From fieldwork supervision to data verification, every step is designed to meet the highest standards of reliability and ethics.

At the end of the day, our mission comes down to a single promise: when you choose us, you can be sure your research is in the hands of people who care deeply about getting it right—and about making sure it helps you move forward.

Together, our vision and mission drive us to keep improving, keep asking better questions, and keep serving Bangladesh’s growing need for trusted, high-quality social and market research.

We believe trustworthy research isn’t just about numbers—it’s about creating real social and business impact.
Our vision keeps us focused on delivering work that helps our clients build stronger communities, better products, and smarter strategies.

How We Live Our Mission Every Day

• Designing research tailored to each client’s unique needs

• Maintaining strict data quality standards and ethical practices

• Providing clear, actionable reports that guide decision-making

• Continuously training our team and investing in modern tools

What Sets Us Apart

• Deep expertise in Bangladesh’s diverse communities and markets

• Commitment to culturally sensitive, unbiased research

• Proven track record across sectors, from development projects to commercial studies

• A client-first approach that values transparency and collaboration.